We Believe that Unilever Products will be our growth engine in the future

 
 

 

OUR LEADING PRODUCTS SALES DEVELOPMENT

Sales Development & Projection of Aqua Products


Source : BSR Group ( Including PT Taraprima Reksabuana )

We Believe that Aqua Products ( Bottled water ) will be our growth engine in the future after considering factor below :
- Income per capita increases along with economic real growth.
- PeopleÕs health concern has increased ( pure & hygienic drinking water ).
- BSR handles a not full range of aqua's product in each area :
- 5 gallon product : bali
- Non 5 Gallon products : Partially in Jakarta/West Java and most of Central Java
- BSRÕs sales contribution to TIV's sales has been significant yet.
- We believe that in the future TIV will focus in production and business development and gradually release or
. divest their own distribution arm which serve in certain area
.



 

Sales Development of Uniliver Products

Source : BSR Group

We Believe that Unilever Products will be our growth engine in the future after considering factor below :
- Income per capita increases along with economic real growth.
- Demand shifting from low end brand ( Wings Group, etc ) to medium brand ( Unilever ).
- Recent strong growth story. CAGR 2004-2010 for unilever reaches 40% in 2010.
- Distribution area of BSR group in 2009 just cover 7 districts in central Java-South area with annual sales reaches
- Rp 218 billion.
- Many of Unilever's (ULI) distributor are facing operational and financial problem, we believe that ULI is considering
- to terminate those under perform distributors.


 

Sales Development & Projection of Bir Bintang Products

ource : BSR Group

Beer sector in Indonesia is relatively mature and its growth will be laggard along with increase in people's health concern, However, we still believe that Bir Bintang products will grow in the future after considering factor below :
- IIncrease in income per capita along with economic real growth.
- Demand shifting from low end brand ( Anker, etc ) to medium brand ( Bir Bintang ).


 

Latest Financing Credential - Strong Support & Commitment from Bank Mandiri

- By December 2007, BSR Group Successfully obtains an additonal loan facility fron Bank Mandiri, the biggest
- Commercial bank in Indonesia following several new loan offering from other commercial bank such as BII and
. Bank Mega.
- A trust from our existing and potential lenders indicate their opinion that our business is still lucrative and growing
- further.
- We believe in the future not only Commercial Banking but also Capital and other Financial market will support our
- needs in financing.

 

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