"Most of people believe that Place as a part of 4Ps is holding major role in the success of a business. Who has control over distribution will win the battle in the market place"

Edwin Abeng

 
 

 

FOREWORD

Most of people believe that Place as a part of 4Ps is holding major role in the success of a business. Who has control over distribution will win the battle in the market place. In the other hand, we also face more challenges and crisis which never ceased; it even keeps on coming more frequently on a more massive scale. The many domestic challenges such as fuel price hike, consumer buying power that remains weak, a series of natural disaster that struck several regions consecutively, etc which definitely have a direct impact on BSR Group's performance.

However, we still see some opportunity in several regions resulted from continuing economic growth and decentralization. There are many regions with potential growth that need our attention. We also constantly anticipate the positive impacts of various economic and financial policy packages issued by the government in order to stabilize the macro-economy.

To achieve development and growth that we want and to support BSR Group's strategic policies, I would like to once again highlight how important it is for all BSR Group's member to manage its value chain to the maximum to generate the excellent Delivery, Cost and Innovation (DCI). The definition of 'excellent' is to be better from the competitors! Just build a synergy in BSR Group's value chain. Promote BSR Group's brand image as a provider of solution for distribution of goods.

Finally, I believe we have same opinion that the continuity of BSR Group's business requires the implementation of the basic practices such as Good Corporate Governance (GCG), Corporate Social Responsibility (CSR) and Good Human Resources & Management Systems (GHRMS). Let's mobilize our best interest to the maximum, make all the shareholders, employees, and other stakeholders
proud of being part of BSR Group.


Edwin Abeng
President & CEO BSR Group

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