Bintang Sidoraya Group ( BSR Group ) has dealt with many favorable and unfavorable business conditions. Like all business entities that establish, grow and reach the top of business cycle

Edwin Abeng

 

 
 

 

STRATEGY

SUMMARY OF BSR's BUSINESS STRATEGY

COMPETITIVE STRATEGIES

  • Organization restructuring. Restructure both organization structure and operating system (including internal control,
    . . HRD and MIS function)

  • Cost focus. Reduce overhead & optimize distribution fleet & warehouse utilization (route mapping, reduce
    . . canvassing, utilize information & communication technology and warehouse relocation and relay out).
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    GROWTH STRATEGIES

  • ORGANIC GROWTH

    1. Focus to Core Competence. Focus to FMCG and develop any other business related to distribution sector.
    2. Balance Growth Product Portfolio. Focus to high growth products (Aqua and Uniliver) to rebalance sales
    . . contribution by products
    & principals, through extensive pitching/approaching to existing and potential principals.
    3. Distribution Coverage Development. Focus area development to high population density in Java and Bali.

  • NON-ORGANIC GROWTH

    4. Acquisition. Acquire other distribution/FMCG player to accelerate BSR's growth.

     


     

    FINANCE STRATEGIES

  • Reorganization of Finance Function Side

    1. Establish planning & controling function through long range plan and annual work plan & budget.
    2. Strengthen Internal control mechanism through stringent policy and comprehensive SOP.
    3. Develop Accounting & Management Information System ( Networking and software enhancement)

  • Maximize Cash Management
    4. Centralization on finance function to optimize treasury operation and mitigate cash & bank risk.
    5. Stringent working capital management to increase AR collection and decreace inventory handling cost

  • Rearrange Bank Guarantee (BG), Minimize Operation Cost and Optimize Asset Utilization
    6. Renegotiate BG requirement to Principals/additional BG facility through contra BG
    7. Non productive assets divistment (reinvesting to more productive assets/strengthen working capital
    8. Operating cost saving through improving business prosess

  • Financial Restructuring & fund Raising
    9. debt to equity swap ( from existing shareholders loan)
    10.Fixed assets revaluation& Quasi reorganization
    11.Fund raising through capital market : - Equity Issuance/IPO (2011 - 2012)
    .. ...........................................................- Debt Issuance/Offering (2012 - 2013)

     

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    design bintang sidoraya group 2010