"Most of people believe that Place as a part of 4Ps is holding major role in the success of a business. Who has control over distribution will win the battle in the market place"

Edwin Abeng

 
 

 

WHY BSR ?


We believe that our long nurture relationship with several prominent FMCG player will provide a strong base to our future development.

We currently serve for 3 prominent FMCG players as follows :
- PT Multi Bintang Indonesia(Heineken Groug) - Bir Bintang, Heineken & Green Sand
- PT Tirta Investama ( Danone Group ) - Aqua & Mizone
- PT Unilever Indonesia ( Unilever ) - Home & personal care, food & spread cooking


By the end of 2010, annual net sales of BSR Group stood at Rp. 1.12 Trillion. We believe this performance would tremendously grow in the future

Competitive environment among distribution player will affect under perform distributor including URCÕs distributor. We estimate that many principals including URC are considering to consolidate those under perform distributors.


Supported by 4 regional offices and 41 depot across Java and Bali Island with warehousing capacity more than 76,000 M3

Our distribution force include 320 fleets and more than 600 sales person. In accordance with our tag line Ò Passion to deliveri, We are always ready to serve more than 48,000 our current customers/outlets and other potential customers in Java and Bali.


Our shareholders, PT Tason Putra Mandiri (60%) and PT Matahari Putra Prima TBK (40%), the biggest multi format retail chain in Indonesia.

With strong commitment from shareholders and experience d management, we believe BSR Group will continuously grow to be a prominent distribution player.


In the beginning of January 2011, we successfully obtain an additional loan facility from Bank Mandiri, the biggest commercial bank in Indonesia following several new loan offering from other commercial bank such as Bank Danamon. Our Total loan facility has been increased to Rp 100 billion.

 

 

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design bintang sidoraya group 2010